SEO stands for Search Engine Optimization. What does that mean? SEO simply put, is a set of techniques and practices that goes into website design that works towards getting a website found when you do an on-line search.
A great looking website does not mean that it is a website that will be found by someone who is looking for what you do on the internet. You can spend hours in the design of your website, but if you do not adhere to certain principles and techniques, it is likely you won’t be discovered by people who do not know you exist.
Digital marketing is a focused effort to direct traffic to your website through search engine business listings, putting your business on the map with social media, and use of paid add services such as Google ads and Facebook marketing.